Sean Pillot de Chenecey
Independent Researcher & Trend Analyst
Sean Pillot de Chenecey is a cutting-edge research consultant specialising in trend analysis, consumer insights, workshops and new product development. He is an energetic and entertaining speaker who gives talks around the world on the latest trends.
A cultural/social/business trends expert who has spent 15 years consulting for some of the world's biggest brands. Sean is an inspirational speaker re: the trends impacting brands challenged by disruptive technology, changing consumers & new competition, from a 'Now/Next/Why' perspective.
In his independent consultancy role, he combines ethnographic consumer research alongside interviewing leading-edge experts and has conducted face to face international research since the 1990's. His case histories include catalytic research projects run in Asia, Europe, Africa, Russia, the Middle East and North America.
Clients include brands in sectors including food, motor, fashion, entertainment, retail, personal care, media, drinks, publishing, finance, IT, health, travel and NGO's. Sean has appeared on numerous radio and TV programmes, gives speeches to a wide variety of international audiences; is a visiting university lecturer and writes for the consumer press on Brand Positive action. He is the author of 'The Post-Truth Business: rebuilding authenticity in a distrusting world'. "The No1 issue for brands on a worldwide basis is 'Brand Trust'. And regaining trust, transparency and authenticity is exactly what my book is about. With actionable information for brand teams."
- Brand Purpose and Brand Engagement
- Alternative Branding and Disruptive Marketing
- Gaining/Leveraging Catalytic Insights
- Trend Forecasting and Innovation
- Corporate responsibility