Micael Dahlén is Professor of marketing and consumer behaviour at the Stockholm School of Economics. In Swedish press, with regard to the release of this latest book, the author was often introduced as "The marketing guru of Stockholm School of Economics is on a roll again. In his latest book he tackles one of the most controversial issues in business: creativity."
Micael has previously published four books. The "Kotler-like" university textbook Brands and Marketing Communication will be launched globally by Wiley in 2007. Micael is a rising star in the academic field and has published a great number of articles in academic journals on the subjects of branding, advertising, PR and media. He is a frequently hired lecturer and consultant in companies and schools.
Micael Dahlen became a Professor at the Stockholm School of Economics and rose rapidly to take up a leading position in the field of consumer behaviour, creativity and marketing. Dahlen has been ranked number 10 in the world among researchers in his field and was nominated for the Business Professor of the Year Award by The Economist’s Intelligence Unit.
Micael is an internationally acclaimed speaker and has given keynote presentations in places like Istanbul, New York, Lisbon, Shanghai for clients such as Google, Ericsson, Samsung, Deloitte, Volkswagen, Fujitsu and Oriflame.