Gustav is a digital re-inventor and media agnostic creative who founded the digital agency Daddy at the turn of the millennium. In the decade to follow, Daddy expanded whilst maintaining its presence in Sweden’s top echelon of digital agencies - bringing home numerous international awards for clients like ABSOLUT VODKA, Carlsberg, Scandinavian Airlines and TeliaSonera among others. In 2009, the US based creative powerhouse CP+B acquired Daddy, turning them into the foundation for their European operations. The years to follow, Gustav was an Executive Creative Director for CP+B, expanding with new European offices and winning a lot of metal in award shows such as Cannes Lions, the Golden Egg and Eurobest, for clients such as Sony Mobile, Ubisoft and Swedish Radio.
In 2009 Gustav co-founded the big data company Burt Corp, a lean start-up that organize and visualize data for some of the world’s biggest media companies. Burt has 25 employees and operate in Scandinavia and North America. For four years Gustav was also the chairman of the Swedish Association of Communication Agencies (Komm), which is Sweden’s main professional organization for communication agencies, and has around 300 companies as their members.
In 2015, Gustav left CP+B and Komm to co-found DigitalReliance.org, a non-profit organization that works with projects to strengthen human rights and sustainability in a digital context. Ongoing projects include #refugeephones, which is the biggest non-profit initiative in Scandinavia when it comes to give refugees smartphones and ways to access the mobile networks.
Gustav has been speaking at many prestigious events around the world, most of them as key note speaker. Conferences where Gustav has been speaking includes TechCrunch in San Francisco, Web2.0 in Berlin, KamFan in Hong Kong, DMC in Moscow and Danish Internet Awards in Copenhagen. 2012 Gustav was featured as number 6 on "Sweden’s top 100 super talents" list in the financial magazine "Veckans Affärer".