Australian-born and a Californian resident for many years, Bob Pritchard is a very unique business entity. His unique sales, marketing, and motivational ability has taken Bob from sharing a two room apartment as a child with three generations of family to international success as a businessman, marketer and speaker. His outside the square philosophy has led to Marketforce One Inc. being represented in the United States, Europe and Australia working with corporations, sports and entertainment entities. He has worked across the world in all manner of entrepreneurial business enterprises, from launching products in new territories to business mergers and arranging funding. He was “International Marketer of the Year” in 1999. Quite an unusual combination providing him with an incredibly broad based business knowledge.
He has also been involved in both the “business side” and the marketing of a wide range of sports, from Formula One to World Heavyweight Champion Evander Holyfield, Katarina Witt to Legends of Tennis with Borg, McEnroe and Skins Golf with Norman and Nicklaus.
Another interesting angle on Bob Pritchard is that he began his life being poor. There was eight family members of three generations living in a two room apartment. He also went through the loss of his father when he was young, cancer striking his mother and a handicapped sister. Several years as a television performer, recording artist and actor in his teens and early twenties initiated the change in his life´s fortune. It has been an unusual journey of courage, motivation and determination for Bob.
“There are usually two types of speakers. One, the wonderful presenter who enchants an audience, and the other who is the expert. Unfortunately, almost never the twain shall meet. Bob Pritchard is one of the few exceptions.” W Mitchell, International Speaker & Author
Pritchard, and his company Marketforce One, Inc. have created; incentive programs for Japan’s giant Nissay Insurance; staff motivation video and intranet communications system for Citicorp; promotions for Ford; global TV exposure for General Mills; sampling programs for Dentsu; logos and brochures for Global Sports; 16 country, five continent multi-million dollar lifestyle project for The Coca-Cola Company; sponsorship programs for Anheuser Busch and unique positioning vehicles for Vons Grocery chain. His “Goosebumps” promotion for Frito Lay’s Smiths Snackfood Division resulted in a sales increase of 64.5 % ( $115 million).
Bob is on the Advisory Board of the Harvard Incubators Avondi project. He is a director and shareholder of Genseric Corporation, Business Intelligence specialist, and other business interests.
Bob has written best selling books, “Complex Marketing Made Simple,” “Marketing Success Stories,” and “Sponsorship Made Simple”. His new book “Kick Ass Marketing –how to blitz your competitors in a technology driven, information age world.” was released in late 2002. Bob has won a number of prestigious awards.
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